"Discipline is the bridge between goals and accomplishments."
- Jim Rohn
Social Media Marketing (Semester Course)
It is hard to estimate the impact that Social Media has on our daily live and specifically in the areas of marketing. This course will provide a detailed look at the impact, evolution, and purpose of Social Media.
Social Media Marketing is designed to look at the rise of social media and how businesses are integrating social media tools into their overall marketing strategy. The course will investigate how success is measured in the new world of social media. Students will manage a social media presence for an organization, understand techniques for gaining customer & consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumer and monitor and measure the results of these efforts
Click here for an outline of the major topics covered in the course
Click here for grading policies for the course
Click here for Chapter 1 PowerPoint Slides